Astonishing Stats About Custom Boxes Every Business Must Know in 2024

As we step into the new year, it’s essential for businesses to acknowledge the power of custom boxes in shaping their brand identity and customer experience. At Rigid Packaging UK, we’ve compiled astonishing stats that every business must know about custom boxes in 2024.

**88% of Consumers Make Purchasing Decisions Based on Packaging**

(picture a consumer holding a beautifully packaged product, with a satisfied smile)

Custom boxes are more than just a means to package products; they play a crucial role in influencing consumer decisions. A survey by Wunderman Thompson revealed that 88% of consumers make purchasing decisions based on packaging. This stat underscores the importance of custom boxes in creating a lasting impression on potential customers. At Discounted Packaging, we understand the significance of stylish and functional packaging, which is why we offer a wide range of custom box options to suit your business needs.

**47% of People Report Opening a Package is a Pleasurable Experience**

(imagine the excitement of opening a package, with a burst of joy)

Custom packaging can transform the unboxing experience into an event. According to a study by Unboxing.com, 47% of people report opening a package is a pleasurable experience. By incorporating creative and engaging packaging, businesses can create an emotional connection with their customers, leading to increased brand loyalty and positive word-of-mouth. At Discounted Packaging, we help businesses create memorable unboxing experiences with our custom box solutions.

**62% of Consumers Are Willing to Pay More for Sustainable Packaging**

(picture a consumer holding a product with eco-friendly packaging, with a thought bubble)

Sustainability is at the forefront of many consumers’ minds, and businesses must adapt to meet these changing expectations. A survey by Nielsen found that 62% of consumers are willing to pay more for sustainable packaging. At Discounted Packaging, we offer eco-friendly custom box options made from recycled materials, biodegradable inks, and environmentally responsible manufacturing processes. By choosing sustainable packaging, businesses can appeal to environmentally-conscious consumers and reduce their carbon footprint.

**72% of Consumers Are Influenced by Packaging Aesthetics**

(picture a product with beautifully designed packaging, with a “wow” expression)

Packaging aesthetics are a crucial consideration for businesses looking to stand out in a crowded market. According to a study by OBE Consulting, 72% of consumers are influenced by packaging aesthetics. A well-designed custom box can communicate a brand’s values, personality, and unique selling proposition, making it an essential marketing tool. At Discounted Packaging, we provide custom box design services to help businesses create stunning, on-brand packaging solutions.

**54% of Consumers Report Feeling Mad or Disappointed When Packaging is Damaged**

(picture a consumer holding a damaged product, with a disappointed expression)

When it comes to packaging, damage can be detrimental to a brand’s reputation. According to a study by Forrester, 54% of consumers report feeling mad or disappointed when packaging is damaged. At Discounted Packaging, we pride ourselves on our commitment to ensuring that our custom boxes are manufactured to the highest standards, minimizing the risk of damage and protecting your valuable products during transportation and storage.

**23% of Consumers Are Likely to Share an Excellent Packaging Experience on Social Media**

(picture a consumer posting a photo of a beautifully packaged product on social media)

Word-of-mouth marketing is a powerful tool, and packaging plays a significant role in boosting brand advocacy. According to a study by Nielsen, 23% of consumers are likely to share an excellent packaging experience on social media. By creating memorable and engaging packaging, businesses can encourage customers to share their experiences with others, amplifying brand awareness and driving sales. At Discounted Packaging, we believe that exceptional packaging can be a game-changer for businesses, and we’re committed to helping you achieve it.

**In Conclusion**

(in conclusion segment)

As we move forward into 2024, it’s imperative for businesses to prioritize custom boxes as a vital component of their brand strategy. With astonishing stats pointing to the importance of packaging in consumer purchasing decisions, sustainability, and brand advocacy, it’s clear that custom boxes are more than just a means to package products. At Discounted Packaging, we’re dedicated to providing flexible, cost-effective, and eco-friendly custom box solutions that meet the evolving needs of businesses. Whether you’re looking to create a lasting impression, drive sales, or promote your brand, our team is here to help.